Here’s the first branding question a seasoned marketing professional will ask their clients: Do you know your target audience? And while it’s good to have a big vision for success, the reality is that you must refine your audience. Having a clear understanding of your brand identity will help you hit the mark with your campaigns and avoid email marketing mistakes. There’s nothing worse than having to scramble at the last minute to come up with ideas to share with your customers. Think about it: If you’re busy now, you’ll probably also be busy when it’s time to send out that important company email.
It’s common for small business owners to believe they don’t have the time to invest in this process, but a lack of planning will hold up everyone’s schedules even more. Part of this meeting should include brainstorming the messages and timelines of your email campaigns. Creating newsletters without an outlineĪnnually or at the start of every quarter, you should sit down with a team of stakeholders or decision-makers to review your digital marketing plan. You increase the chances of making common email mistakes when you skip the most important step: planning. To keep those worrisome knots out of your stomach as you hit the send button, keep reading. Soon, you’ll learn which common email mistakes to look for as you begin or refine your marketing campaigns. 39. Sending your emails at the wrong time.Adding a subject line with three exclamation points Not making it easy for your subscribers to reply Not having your emails optimized for mobile 15. Not cleaning out your email lists regularly.14. Including the same content for different segments.Sending “Dear First Name Last Name” messages Not asking permission before creating email lists This massive guide includes 40 email marketing mistakes to avoid: Knowing what email marketing mistakes to look for will help you create professional company emails, connect successfully with your current customers, and bring in more prospects for future growth.
And the consequences of an error can multiply when they go out to thousands of people in the blink of an eye. And with the rise of COVID-19, more brands have incorporated or increased their focus on email as a way to keep in touch with their audiences.Īnd that’s great! Until a mistake happens.
Therefore, it shouldn’t come as a surprise that in 20, email has continued to be a strong marketing channel. Forbes recently reported on an email marketing study that showed a $36 return for every dollar spent. Email is also often more affordable than paid social media advertising strategies, as it delivers the best return on investment (ROI). If it’s so easy to make a mistake, why use email marketing? Well…īecause email users include more than 4 billion people across the globe, email marketing remains one of the most effective and affordable means of connecting with your current and prospective customers. You may not even be aware of some email marketing mistakes you’ve committed. Other faults are just as bad, but not necessarily something you’ve even considered. Some errors are obvious and a major misstep could instantly negate all the hard work you’ve put into your email marketing campaign. Your email is out in cyberspace, and soon you’ll have to deal with the consequences. You’ve made a mistake and there’s nothing you can do about it. We’ve all made email marketing mistakes: You click send on an email and suddenly your stomach drops.